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AR in Interior Design: How Mobile App Development is Revolutionizing Home Decorating

4 Mins read

Planning to build an office space or house or renovate one is a cumbersome task. Everyone wishes for a great space with perfect design, texture, and other organized amenities. In this digitally guided world, there is a quick service for every existential consumer satisfying jobs. And interior designing is just not a new one. 

Interior design is the most innovative and aesthetic field that requires creativity and assumption work. To work with an unknown clientele and act upon their wish is hard, so to make it easy, the genre has got a technological advancement.

With Augmented Reality, an interior designer can make a 3D model, a 360-degree view, changes in real-time, and professionally showcase his vision to the clientele. The global AR market size is expected to reach $88.4 billion by 2026 at a CAGR of 31.5%. Such considerable hype is seen because of the advent of real-estate apps, furniture apps, and other design & decor apps. People have invested more in their lifestyles in the past few years, inviting changes to their present residential assets.

According to a study published by Statista, in 2023, there will be around 1.4 billion AR mobile users worldwide. By 2024, there will be 1.73 billion mobile AR users worldwide. With such an outrageous status, one must plan for great online business opportunities.

AR Technology is Revolutionizing the Designing Sector

With Pokemon Go, AR ripped into our lives with a bang. Healthcare, education, real estate, and farming are using technology extensively. 

“Augmented reality overlays the features on top of the current surroundings.”

The urge for instant services has challenged the home design genre too. A designer has to grow himself and his business with a customized visual of their space. Augmented RealityReality in interior design is the ground-breaking solution when picturing the finished product like never before.

Here is a very famous example of IKEA using Augmented Reality (AR)

IKEA’s catalog app uses augmented Reality (AR) technology to show users how furniture would look in their homes before purchasing. By scanning an image from the printed catalog, the app overlays virtual furniture onto the user’s real-world environment, allowing them to see how it would look in the space and even make adjustments to the size or color of the furniture. 

Additionally, the app provided users with extended product information, such as dimensions and materials. It is a good example of how businesses use AR technology to enhance the customer experience and make it more convenient for people to purchase products.  

Many home decor companies have followed IKEA’s example, using AR technology to enhance the customer experience. Pinterest’s Try on Home Decor service is one example, allowing users to add a variety of items from Pinterest sellers to their photos of physical spaces. It can help customers better understand how a product would look in their home and make it more likely for them to make a purchase.

As more and more brands adopted AR visualization, it made the design process smoother and linking customers to the products they needed. With the growing accessibility of AR technology, it is becoming more convenient for customers to visualize and purchase products.

AR in Ikea

Instant measurements for appropriate product & other amenities placement

Yes, augmented reality app development (AR) technology is used in the home decor industry to improve the customer experience and make decorating and purchasing furniture more efficient. AR apps like AirMeasure and Amikasa allow customers to measure their space and visualize how new furnishings will fit using virtual tape measures and 3D designs.

It can help customers make more informed purchasing decisions and reduce the need for returns. Retailers can also benefit from using AR technology, as it can help reduce return rates, as seen in Macy’s experiment, where the return rates dropped to under 2%. Additionally, these apps can put some of the interior designers’ expertise into customers’ hands, helping them save money and time.

Virtual showrooms for aesthetic user experience

Virtual showrooms utilize augmented reality (AR) technology to create immersive, 3D virtual environments that resemble traditional brick-and-mortar retail spaces. These virtual showrooms can showcase products and services in a way that was not previously possible and have become increasingly popular due to the COVID-19 pandemic and the resulting closures of physical stores and restrictions on gatherings. They provide a way for customers to continue shopping and engaging with brands even when in-person interactions are impossible.

READ MORE: Why You Should Choose Flutter For Mobile App Development?

Smart AI-generated recommendations

Using AR in the home decor sector can also expand customers’ horizons and help them make more informed purchasing decisions. One promising way to achieve this is through AI-generated customer recommendations. Many big home decor brands are researching ways to incorporate this technology into their eCommerce operations. 

Shopify, a popular e-commerce platform, is leading the way in this area by developing AR tools that recommend products such as cushions and wall art. It can introduce new design ideas, promote product lines, and make customers feel more engaged with the brand. 

With Shopify’s wide reach, many eCommerce operations could easily adopt these tools. Recommendations are an important aspect of eCommerce and will likely be further amplified by AR technology.

Use AR tools to achieve newer heights of creativity.

In addition to democratizing design and empowering everyday buyers, augmented RealityReality is also being used to enhance the capabilities of professional designers in the home decor industry. Tools like RoomSketcher and Roomle make it easier for professionals to create detailed floor plans with minimal time and effort. RoomSketcher combines the features of high-end CAD packages with the simplicity of smartphone apps, while Roomle uses AR tools to map room dimensions automatically. 

Once floor plans are created, tools like Houzz or IKEA’s app make it simple to add furnishings and decorations. Some apps even include lighting and shadow effects to give a more realistic idea of how designs will look. These tools greatly improve the design process and allow professionals to create more accurate and detailed designs in a shorter amount of time.

In another latest tech trend…

The developer community is grooving over with the technological blend of AR and flutter. AR has an immersive visual experience that helps in great user experience. With both trending technologies, a business can create history for its online venture. It is especially beneficial to the designer’s world as the flutter app development services include a whole new toolkit to embrace AR advancement to its full potential. Try it for yourself and include new filters, maps, real-time room decorating games, and more.  

Let’s Summarize!

As AR technologies continue to evolve, home decor brands have the opportunity to leverage them to provide customers with unique and memorable experiences. Augmented reality apps have already been shown to lower return rates for furnishings by 30%, and apps like IKEA Place have increased conversions and made the shopping experience more engaging.

With the expansion of web-based Augmented Reality, we can expect even more advancements in serving the needs of interior design buyers. Brands have many untapped opportunities to serve their customers in new and innovative ways. AR helps create 3D systems and manage assets, providing a way to transform the online store experience completely.

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About author
Priyank is a digital marketer having many years of in-house working experience. He is a passionate writer to writes about technical content on different platforms.
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